A timepiece for men, finished with a thin layer of gold over a base metal, offers a visual appeal similar to solid gold at a more accessible price point. This manufacturing technique allows for a luxurious aesthetic to be achieved without the significant expense associated with precious metal construction. An example is a stainless steel watch casing coated with a specified micron thickness of gold.
The allure of these items lies in their ability to project an image of success and sophistication. Historically, gold has been associated with wealth and status, and this finishing technique allows individuals to partake in that symbolism. Benefits include a visually striking appearance, a more affordable entry point into the world of luxury accessories, and the potential for a variety of design options.